August 6, 2017

Recently I worked with an agent that took-over an existing listing because the prior listing agent was fired. While there were other reasons the agent was fired, the primary reason was because of poor-quality listing photos. The prior listing agent did what many agents...

April 28, 2017

An image is worth a thousand words…but how many photos should you upload for your listing on the MLS?

Historically the number of images allowed per property has been limited to 25 photos. In a recent announcement from MRED (Midwest Real Estate Data) the maximum photo co...

March 19, 2017

Leslie Lemons | Twitter | Facebook

The good news is that spring has sprung! The bad news for listing agents is that spring weather can swing wildly, from warm and sunny to cold and overcast all in a matter of hours.

So what does the weather have to do with your listing?


5 Real Estate Listing Steps to Boost Success in 2017

In our first blog we covered the first three steps to ensure a successful listing:

  1. Understanding the Seller’s Exit Strategy

  2. Preparing the Property

  3. Creating a Stellar Online Impression

With help from Mar...

5 Real Estate Listing Steps to Boost Success in 2017

2017 looks to be another solid year in the residential real estate market - but before you get your first listings for the year we thought it would help to go back to basics and provide some helpful tips so you maximi...

December 22, 2016

As we look forward to another strong year in the real estate market, many real estate agents and managing brokers are working through their 2017 plans, projections and budgets. As agents look for ways to gain an edge, creating a strong online impression for their listi...

December 14, 2016

Realtors and homebuilders need to take photos of their respective listings so they can get them listed and sold for the most amount possible. Many pull-out their smartphones, snap some photos and and call it a day. Easy, right?

While the cameras we carry in ou...

December 11, 2016

As a lifelong resident of the upper midwest, wintertime can be fun for the kids - but not so fun for the adults that have to drive in it or shovel it :(

As a photographer, the snow can provide for some gorgeous photos. Take the one of my family below, which I’...

December 4, 2016

As 2016 comes to a close (where did that time go?!) and we look into 2017, I can’t help but think about real estate photography trends in 2017 as the real estate market heads into a (hopefully) banner year!

Having worked with many agents and brokerages in Chicagoland ra...

November 29, 2016

What can sellers do to to ensure success with their real estate listing photos?

It’s been said many times that “A Picture is Worth a Thousand Words.” The phrase is especially true with real estate listings as most potential real estate buyers look at photos and videos o...

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